Mulligans is an artisan, canned THC seltzer company offering three flavors.
The label series targets experienced smokers looking for an alcohol alternative that doesn't compromise quality. The rebellious lion creates an element of timelessness, combined with hand-lettered typography and a muted color palette, Mulligans brings an energetic and classic aesthetic yet to be seen in the emerging THC industry.
The label series targets experienced smokers looking for an alcohol alternative that doesn't compromise quality. The rebellious lion creates an element of timelessness, combined with hand-lettered typography and a muted color palette, Mulligans brings an energetic and classic aesthetic yet to be seen in the emerging THC industry.
Objective
Create and brand Mulligans, a disruptive THC seltzer company, with a cohesive label series that clearly communicates three flavors.
Design Goal
Design a visually compelling brand identity that conveys the brand’s bold, reliable, rebellious energy that hasn’t yet been seen in the seltzer industry.
The design goes beyond a label - with enough detail to stand alone.
Featuring a vintage beer label inspired lion, without any directions for consumption, such as drinking times or dosages, similar to the beer/spirit industry standard.
A THC canned seltzer brand created for the experienced smoker looking for an equivalent alcohol alternative without compromising quality.
